Colleges Rehab Their Web Sites for Major Payoffs - Technology - The Chronicle of Higher... - 0 views
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We've had the privilege of working with several colleges to optimize their websites. The lessons laid out in this article cannot be overstated. According to SpyFu.com, of 5,050 websites in the "University" and "College" industries who spend more than $5000 per month on search ads, only 275 have split testing software installed. However, 4,208 have some form of web analytics software installed.
The bottom line is that those universities who are involved in testing their sites are going to win more top students to graduate and undergraduate programs.
"Many private universities spend upward of $2,000 to recruit each student who enrolls." A little optimization will go a long way.
The 5 Pillars of Web Engagement Management - 0 views
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Web Engagement Management (WEM) is a strategy for how an organization brings together its human and technology resources to optimize its digital presence. In the article What is Web Engagement Management (WEM)? we outlined 5 core WEM components. But we just skimmed the surface. Here's more on what we think is at the center of WEM.
10 Key Things I Learned From Working at a Search Startup - Search Engine Watch - 0 views
Web Analytics Videos - 0 views
17 Web & Graphic Design Trends To Watch In 2017 - 0 views
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There are sevreral items in this list that are important for conversion optimizers to take note of, things to try. Mobile-first design: I surprised to learn how many leads and sales are now coming from the mobile web. Skeleton screens: Far better than some spinning animation for decreasing both load times AND percieved load times. Photo-cenric Menus: Try these for ecommerce sites. Scroll-triggerd animations: ONLY FOR STORY TELLING! Animated Call-to-action Buttons: Try those that shimmer without interaction. Hand lettering: Be careful not to make things hard to read. AI for design: I just have to try Grid.
5 Lies Website Conversion Consultants Tell - Get the Truth - 0 views
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Whenever someone writes an article about Conversion Consultants (like us), we are always nervous that we might cross some of these lines.
We know that we have made these mistakes in the past.
The issue is exacerbated when the author is someone like Amy Africa, who has the experience and likes to tell things like they are. Her middle name could be "Frank".
I'm happy to report that we have evolved beyond these "lies" and firmly embrace the matching truths.
If you are looking for someone to guide your optimization efforts, have a conversion with a Conversion Scientist.
The Top 5 Website UX Trends of 2012 | UX Magazine - 0 views
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While good UX (User eXperience) does not always translate into higher conversion rates or revenue per visit (RPV), these trends point to excellent hypotheses for what MIGHT increase the performance of your site.
Single Page Sites: Simplicity is often a great way to increase conversion rates Infinite scrolling: Consider this for category pages. I haven't tested this yet. Persistent top nav: I am very curious to see if this increases CR and RPV. Let me know if you've tested it. Web 2.0 Aesthetics: I hope this includes the rotating banners at the top of so many sites. Typography Returns: Your message is the most important part of your conversion optimization plan. Typography can help... or hurt
Google SERP Snippet Optimization Tool | @SEOmofo - 0 views
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Juxtaposition, or "where" something is placed on a Web page has lots to do with "what" you say on that page. I find that I can only develop copy and headings so far before I have to see how they will interact on the page. I have to do a mockup. Well, there is another place that our titles and copy show up, and it is a very competitive context: Search Engine Results Pages (SERPs). So, I was glad to find this handy little tool that let me see what my title, description and URL look like on a Google SERP. Now if only @SEOmofo could add the the page preview feature as well for a complete picture
Website Features That Influence Shoppers: 10 Indicators And 3 Lessons - 0 views
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@fusionmex via @TheGrok I"ve been working with a number of e-commerce clients over the past few months. Conversion optimization has the potential to increase their conversion rates, increase their average order value and put more money in their pockets. However, Conversion Strategy is the tide that floats all pages. If you are selling online, consider some of these features requested by consumers.
Website Features That Influence Shoppers: 10 Indicators And 3 Lessons | Conversion-Kitchen - 1 views
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@fusionmex via @TheGrok I"ve been working with a number of e-commerce clients over the past few months. Conversion optimization has the potential to increase their conversion rates, increase their average order value and put more money in their pockets. However, Conversion Strategy is the tide that floats all pages. If you are selling online, consider some of these features requested by consumers.
8 Rules of A/B Testing - The Art in Marketing Science - Search Engine Watch (#SEW) - 0 views
Top 10 eCommerce websites (by conversion rate) « I love split testing - Visua... - 0 views
69 Free (or low cost) Tools to Improve Your Website - 0 views
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Well, we can start with these 25 articles, including one from yours truly. Search Optimization Social Optimization Local Optimization Email Marketing (No Optimization?) Mobile Optimization Content Marketing Conversion Optimization Reputation Management